Introduction
Artist Marketing
If you are an artist who has had difficulty selling your artwork online, this is a course to help you create anchor products that will bring you, new customers, build a mailing list, sell your current artwork, and develop cash flow for your growing art business.
It aims to guide you in discovering your target audience for your creations, developing an anchor product, boosting repeat sales, constructing impactful marketing campaigns, and ultimately transforming your passion into a full-time career.
This platform has been developed to provide you with a practical and implementable grasp of marketing strategies, encompassing digital technology and human interaction. These elements work harmoniously to cultivate an audience that will actively support your artistic endeavors.
Throughout the content, I will delve into your roles as both an artist and a marketer. While these roles are often perceived as distinct, they are fundamentally interconnected and pivotal in driving your overall success.
There is a great deal of marketing information available to everyone; however, I have found that often, it doesn’t lend itself to a practical application. In this course, I will break down the most relevant information so that you may apply it to your sales strategies.
There will always be more to learn when you are on your marketing journey, but you don’t need to know everything at once. A basic understanding of the frameworks is essential and will allow you to adapt to new challenges and find new ways to achieve your goals.
I will be focusing on helping you develop an anchor product.
What is an anchor product?
An anchor product is a product that is developed to increase interest in your artwork. It is developed around your ideal customer’s interests, needs, and behaviors. The product is used to attract new online and or in-person customers to your business.
Congratulations on taking the first big step to being a better marketer.