Understanding The Roles Of Marketers and Artists
What is marketing?
Marketing is the strategic process of identifying, creating, promoting, and delivering value to customers to satisfy their needs and wants while achieving organizational objectives. It encompasses various roles, from market research and product creation to advertising and sales, all aimed at effectively connecting products or services with target audiences.
At its core, marketing involves understanding consumer behavior, market trends, and competitive landscapes to develop tailored strategies that attract and retain customers, build brand loyalty, and drive business growth. It’s a dynamic field that leverages various channels and techniques to communicate and resonate with audiences, ultimately fostering mutually beneficial relationships between businesses and their customers.
Are you yawning?
Well, go get a cup of coffee and maybe a cookie to keep you awake. It will be worth it
The role of an artist
“The artist’s role is to give voice to the silent, to make the invisible visible.”
As an artist, our role is to create. Artwork may be a painting, sculpture, writing, music, or many other disciplines. We aim to make something beautiful, make a statement about politics or life, and question norms. In short, our role is to give birth to new ideas and show our audience a different view of their world.
Artists are developers, builders, and interpreters of thought and incubators for new concepts. Artist concepts are seen everywhere in our society. Every label on every can of food, box of detergent, billboard, car design, book, and photograph is conceived by an artist. Everything we buy is designed to have someone see it, want it, and buy it so that someone can enjoy it.
Understand that I am referring to artwork as a commodity that has value and can influence people and cultures. I am not referring to art for art’s sake. When you are going through this book I want you to change your thinking on art. I want you to see it as valuable and that most people cannot create easily.
Remember, your creativity is valuable and in demand when you find your market.
The role of a marketer
“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” – Peter Drucker
Often, a marketer is seen as someone tasked with selling a product to the public by any means possible, to everyone they can. However, a good marketer starts with understanding the needs and why of a potential customer.
A proficient marketer occupies a pivotal position in the contemporary business landscape. Operating as both a strategist and a storyteller, a good marketer is tasked with the intricate responsibility of bridging the gap between products or services and their intended audience.
A skilled marketer can delve into the psychology of consumers, comprehending their desires, needs, and aspirations. 
By translating these insights into tailored marketing campaigns, a good marketer creates connections that resonate personally.
Furthermore, a successful marketer is adept at recognizing that marketing extends beyond mere promotion; it encompasses building relationships founded on trust and authenticity. A good marketer is committed to crafting narratives that resonate with the audience’s values, cultivating brand loyalty and enduring engagement. They are attuned to the ever-evolving digital landscape and understand the power of leveraging technology and data to refine their strategies for optimal impact.
Good marketers are a perpetual learner, attuned to emerging trends, societal shifts, and technological advancements. They possess a blend of creativity and analytical prowess, allowing them to develop innovative concepts while measuring and adapting their approaches based on tangible results.
Ultimately, the role of a proficient marketer transcends the traditional boundaries of sales; it’s about curating experiences, evoking emotions, and leaving an indelible mark in the minds and hearts of the audience.
Okay, that may seem like a lot, but it is achievable, and the good news is that you don’t have to be a master of all marketing skills in order to have success. You just need to have a basic understanding at this point. So, Stay with me, and as an artist, you already have some of these skill sets.